UUM Repository | Universiti Utara Malaysian Institutional Repository
FAQs | Feedback | Search Tips | Sitemap

The influence of self-regulatory efficacy on consumer purchase behaviour of pirated music CDs in Tanzania


Mohamedy Mushi, Hellena and Mohd Noor, Nor Azila (2019) The influence of self-regulatory efficacy on consumer purchase behaviour of pirated music CDs in Tanzania. In: Proceedings of the Second International Conference on the Future of ASEAN (ICoFA) 2017 - Volume 1. Springer, Singapore, pp. 475-484. ISBN 978-981-10-8729-5

Full text not available from this repository. (Request a copy)

Abstract

The music industry generally has experienced upsurge in the sales of pirated music CDs especially in Tanzania. While this trend continues, very limited studies have been conducted in developing countries. This study is therefore one of the few attempts to investigate the influence of self-regulatory efficacy on the purchase behaviour of consumers in Tanzania. The casual model was empirically tested by using partial least-square structural equation modelling (PLS-SEM). A survey of 491 Generation Y consumers as the main music users in Tanzania was carried out. This study was conducted using an intercept survey method at selected malls in the former capital city of Tanzania (Dar es Salaam). The result reveals that self-regulatory efficacy positively influences purchase behaviour among the selected respondents. Implications of the findings were presented.

Item Type: Book Section
Uncontrolled Keywords: Pirated music Self-regulatory efficacy Tanzania Theory of planned behaviour
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 13 Nov 2019 06:31
Last Modified: 13 Nov 2019 06:31
URI: http://repo.uum.edu.my/id/eprint/26585

Actions (login required)

View Item View Item