Hamzah, Hammuzamer Irwan (2019) Creative content of spotify playlist campaign for sony music Malaysia. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

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Abstract

Creating content to fit each playlist, while at the same time trying to reach the audience in the most optimum way was a struggle worth noted. As each playlist has its own criteria and personality, every video is considerably different and unique from each other. The amount of time and effort that goes to creating the videos was unexpectedly long especially since there also other works with higher priorities, which needs to be done in between. Creating content is easy enough but creating content that can function to assure maximum audience reach was extremely challenging, especially since each playlist has its own unique target audience that may or may not overlap. Not to mention, various skills and techniques are needed to create assets to ensure that they are not simply stationary videos but are also interactive and interesting enough to catch viewers’ attention and interest. Therefore, through this Spotify Playlist Campaign, this project intends to achieve the optimum audience reach through creative contents distribution to increase the company musical as well as business credibility.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	e-ISBN 978-967-16435-5-6 Anjuran: Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA
Uncontrolled Keywords:	Creative content, music playlist, promotional video.
Subjects:	T Technology > T Technology (General)
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	01 Mar 2020 02:00
Last Modified:	01 Mar 2020 02:00
URI:	https://repo.uum.edu.my/id/eprint/26779

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