Temitope, Olanrewaju Abdus-Samad and Ahmad, Rahayu and Mahmuddin, Massudi (2018) Influence maximization towards target users on social networks for information diffusion. Journal of Telecommunication, Electronic and Computer Engineering, 10 (1-10). pp. 17-24. ISSN 2180-1843

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Abstract

Influence maximisation has been an area of active research in recent years. This study aims to extend the fundamental influence maximisation problem (IMP) with respect to a set of target users on a social network. It is important to aim at the target users to speed up the rate of information diffusion and reduce the information diffusion cost. In doing so, the MITU algorithm was formulated and compared with state of the art algorithms. Publicly available datasets were used in validating the proposed algorithm. It was found that the MITU identified all target nodes while significantly lowering the information diffusion cost function (IDCF) by up to 79%. The influence overlap problem was equally identified in the heuristic algorithm where the seed set size was reduced by an average of six times. Furthermore, the random influencer selection identifies target nodes better than the betweenness and PageRank centralities. The findings could help organisations to reach target users on social media in the shortest cycle.

Item Type:	Article
Uncontrolled Keywords:	Influence Maximization Problem; Information Diffusion; Social Networks Algorithms; Target Users.
Subjects:	Q Science > QA Mathematics > QA76 Computer software
Divisions:	School of Computing
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	11 May 2020 02:02
Last Modified:	11 May 2020 02:02
URI:	https://repo.uum.edu.my/id/eprint/26990

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