Sarjit Singh, Manvender Kaur and Rathakrishnan, Mohan and Md Ali, Rohaya (2019) Bridging higher education and industrial needs. Journal of Intercultural Communication, 51. ISSN 1404-1634

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Abstract

In an intercultural setting, it is timely to say that there is a crucial need to bridge the dimensions of professional discourses such as the engineering discourses, the business discourses and the legislative discourses. While various approaches are used to investigate intercultural communication, genre analysts believe that the use of specialist informants is beneficial, to provide important information on the targeted discourse community. This paper reports one such possibility to extract reliable information related to the needs of the written communication. Data was extracted using a set of interview questions manoeuvred based on Munby’s CNP model. The findings highlighted the extent of workplace intercultural communication involving particularly the English language written skill.

Item Type:	Article
Uncontrolled Keywords:	Specialist Informants; Target Situation Analysis (TSA); Needs Analysis; English for Specific Purposes (ESP); Genre Analysis; Discourse Community
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	School of Language, Civilisation and Philosophy
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	02 Jun 2020 01:01
Last Modified:	02 Jun 2020 01:01
URI:	https://repo.uum.edu.my/id/eprint/27059

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