Mat Saad, Mohd Zuwairi and Yusuf, Mohd Hasren (2019) Cultural adaptation: The impact of social media toward uses and gratification Adaptasi budaya: Kesan media sosial ke atas kegunaan dan kepuasan. Journal of Techno Social, 11 (1). pp. 46-53. ISSN 2229-8940

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Abstract

The emergence of new media, the internet with various applicationsis used worldwide. It also alters the individual way of communicating and interacting with individuals with other individuals. With today's technological advances, interaction between individuals does not just use texts but interaction relationships become more interactive with the existence of some social media. Various social media exist online like Instagram, Facebook, and others. These social media users are of different ages and backgrounds. The phenomenon of overwhelming social media poses many effects on the use of the internet as a new media as a result of the development of the technology itself. Through Theory of Uses and Satisfaction, individuals who use certain media and certain media content to meet their needs behind specific goals. The effects include on human communication. The facilities available on social media enable an individual to communicate with other individuals without boundaries as well as sharing information, knowledge, making friendships and being a medium to entertain. In addition, social media is also a medium of cultural adaptation. Adaptation between new cultures involves the process of understanding through interactions so that demands of a new cultural environment can be fulfilled.

Item Type:	Article
Uncontrolled Keywords:	communication, culture, social media, usability and satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	17 Jun 2020 02:45
Last Modified:	17 Jun 2020 02:45
URI:	https://repo.uum.edu.my/id/eprint/27118

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