Alyaqoub, Rasha Adel and Abdul Rahman, Nik Adzrieman and Mat Saad, Mohd Zuwairi (2019) Conceptualizing the management of online public relations among public relations practitioners. Annals of Contemporary Developments in Management & HR, 1 (2). pp. 45-49. ISSN 2632-7686

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Abstract

Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standardized concept used as the varied studies often rely on the specific conceptualization of the practitioners and his experience in this field. This paper intends to show the conceptualization of online public relations among public relation practitioners and illation the factors that led to the understanding or lack of understanding among the practitioners. The paper follows conventional structure to elaborate on the topic for future scholars through proving a critical insight. The paper offers insight o the management of online public relations among the public practitioners with a detailed review of prominent literature to encourage future scholars for empirical attention.

Item Type:	Article
Uncontrolled Keywords:	Conceptualization, Online PR, PR practitioners, Management, Online media
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	24 Jun 2020 02:46
Last Modified:	24 Jun 2020 02:46
URI:	https://repo.uum.edu.my/id/eprint/27120

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