Zakaria, Norhayati and Abdul Talib, Asmat Nizam and Amelinckx, Andrea (2020) Advancing cultural frontiers to champion global business in emerging markets. In: Transcending Cultural Frontiers. Springer, Singapore, pp. 1-10. ISBN 978-981-15-4453-8

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Abstract

The introductory chapter highlights the trends in global business by taking stock of the past millennium. With such exploration, the chapter projects the promises of the global business opportunities that lie ahead of us across the world and beyond cultural boundaries. The challenges for tomorrow will also be discussed in light of lessons learned observed in the past, as well as organizational accomplishments and best practices that are observed in the current state of business operations based on the following three different sections.

Item Type:	Book Section
Uncontrolled Keywords:	Globalization Culture International business Intercultural competence Sharing economy
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	16 Aug 2020 01:20
Last Modified:	16 Aug 2020 01:20
URI:	https://repo.uum.edu.my/id/eprint/27339

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