Abdul Talib, Asmat Nizam and Alanazi, Turki Abdullah and Ashari, Hasbullah and Mohd Zamani, Siti Norhasmaedayu (2020) Re-examining the relationship between team work quality and speed of new product development:A test of mediation model. In: Theoretical and Applied Mathematics in International Business. IGI Global, pp. 21-39. ISBN 9781522584582

Full text not available from this repository. (Request a copy)

Abstract

Previous research has consistently demonstrated that team work quality plays an important role in predicting the speed of new product development (NPD). However, the examination of the fundamental mechanisms behind this relationship has received less attention than it deserves. Drawing on the resource-based view and internal market orientation theories, this chapter examines mediating effect of internal market orientation in the relationship between teamwork quality and speed of new product development. One hundred and forty-nine team members drawn from the telecom companies in the Kingdom of Saudi Arabia participated in this study. Partial least squares path modelling was employed to test mediating effect of internal market orientation in the relationship between teamwork quality and NPD speed. Findings suggest a positive relationship between teamwork quality and NPD speed. As hypothesized, the findings showed that of internal market orientation mediated the relationship between teamwork quality and NPD speed.

Item Type:	Book Section
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	16 Aug 2020 01:50
Last Modified:	16 Aug 2020 01:50
URI:	https://repo.uum.edu.my/id/eprint/27345

Actions (login required)

View Item