Nadarajah, Gunalan and Sri Ramalu, Subramaniam (2019) Relationship between service quality, perceived value and trust for Malaysian festivals among international tourists. IOSR Journal of Business and Management (IOSR-JBM), 21 (12). pp. 18-22. ISSN 2319-7668

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Abstract

Tourism has been one of the most contributing sector in Malaysia. To boost tourism sector, festivals are useful for the attraction of tourists from all over the World to visit Malaysia. Several vital aspects of tourism are service quality, perceived value and trust. This paper aims to examine the relationship between service quality, perceived value and trust. Data was collected from international tourists who have visited festivals organized by Tourism Malaysia. Structural Equation Modeling (SEM) was utilized and significant relationships were revealed between service quality and perceived value, service quality and trust and perceived value and trust

Item Type:	Article
Uncontrolled Keywords:	Malaysian Festivals, Service Quality, Perceived Value, Trust
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	17 Aug 2020 08:20
Last Modified:	17 Aug 2020 08:20
URI:	https://repo.uum.edu.my/id/eprint/27352

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