Lim, Khong Chiu
Designing sport and recreation programming: Towards enhancing customers' participation in tourism industry.
In: International conference on tourism and hospitality, 28-29 November 2005, Gurney Hotel & Residence, Penang.
Programme planning and management are essential elements in assuring the success of leisure services for people of all ages and backgrounds. One of the hallmarks of good programming in sport and recreation is the extent to which how well an organization manages its resources and
organizes activities to meet the wants and needs of different people and different groups. In this paper, I will examine the fundamental thrust of sport and recreation related to management planning by focusing on a related programming models. Thus, an approach to sport and
recreational programming model adapted from the available literature will be emphasized. Apart from understanding the programming model, there is a need to better understand the application of marketing strategies for sport and recreation programmes that provided by the tourism
industry which can be regarded as triggers and anchors of the engagement process. I will also outline of the issues and challenges in programming sport arid recreational activities. Finally, the suggestions towards enhancing customers‘ participation in sport and recreational activities in tourism industry will be discussed.
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