Abdul Ghani, Aszelin and Mohamed Elias, Ezanee (2020) A relationship of halal logo and halal awareness among university students towards halal food consumption. Symposium on Technology Management and Logistics (STML Go Green) 2019: Management of Technology, Volume 1, 1 (17). pp. 40-43. ISSN eISBN: 978-967-2296-21-0

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Abstract

This study was conducted to determine a relationship of halal logo and halal awareness among university students towards halal food consumption. This study also aims to find out how well University students in Malaysia understand halal concepts and practices. Therefore, two objectives were identified (i) To examine the relationship between UUM students’ perception on halal logo towards the halal consumption. (ii) To examine the relationship between UUM students’ perception on halal awareness towards the halal consumption. This study uses quantitative methods to analyze and determine a relationship of halal logo and halal awareness among university students towards halal food consumption. Data from the survey were analyzed using the Statistical Package for Social Sciences (SPSS) version 25. The findings from this study will also provide support for future research aimed at explaining the bulk of halal consumption, a topic that still exists in Malaysia.

Item Type:	Article
Uncontrolled Keywords:	Halal logo, halal awareness, the level of understanding
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	26 Sep 2021 07:51
Last Modified:	26 Sep 2021 07:51
URI:	https://repo.uum.edu.my/id/eprint/28321

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