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Ease of doing online business

Mohamad Sukairi, Siti Zahima and Ahmad, Azhar (2020) Ease of doing online business. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management , Volume 2, 2 (4). pp. 12-14. ISSN eISBN 978-967-2276-24-1

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Abstract

Online business is a process of selling and buying product and services through internet. Consumers can buy anything by using internet. This research studies ease of doing an online business survey with the purpose to investigate the relationship of convenience, accessibility, promotion, description of the product in doing online business. A survey was conducted by distributing online questionnaire among 100 UUM students to gather data for this research. The findings of the study show that four of the variables have a positive relationship in doing online business.

Item Type: Article
Uncontrolled Keywords: online business, survey, promotion
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Technology Management & Logistics
Depositing User: Mrs Nurin Jazlina Hamid
Date Deposited: 24 Oct 2021 06:29
Last Modified: 24 Oct 2021 06:29
URI: https://repo.uum.edu.my/id/eprint/28350

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