Zainon, Nur Azmina and Mohd Zamani, Siti Norhasmaedayu (2020) The usage of KiplePay among students in Kachi Mall. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management , Volume 2, 2 (11). pp. 38-41. ISSN eISBN 978-967-2276-24-1

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Abstract

In this sophisticated era, smart phones have turned into a significant part in daily life especially among students. In Universiti Utara Malaysia, students are offered this e-wallet app which is KiplePay to be used, yet there are some students that may be still not aware and unsatisfied with KiplePay. Thus, in this study attempts to identify the level of awareness and usage towards KiplePay among students plus the factors affect student satisfaction towards KiplePay. This study is a quantitative research. A survey has been distributed to all Bukit Kachi students who used KiplePay with filtered and required every question to be answered to avoid missing data. The findings are measured to support the hypotheses or else. The reliability of data and structural model for hypotheses has been tested. The findings gained in this study may be helpful for KiplePay providers to improve the app to be more efficient and well acknowledged among the students in Universiti Utara Malaysia.

Item Type:	Article
Uncontrolled Keywords:	E-wallet, mobile payment, consumer behaviour, cashless, Malaysia
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	25 Oct 2021 02:25
Last Modified:	25 Oct 2021 02:25
URI:	https://repo.uum.edu.my/id/eprint/28357

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