Selvaraju, Sarathraj and Yaakob, Mazri (2020) House developers acceptance of 360 degree panoramic views for house advertisement in Kedah. Symposium on Technology Management and Logistics (STML Go Green) 2019: Management of Technology, Volume 2, 2 (12). pp. 30-31. ISSN eISBN: 978-967-2296-22-7

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Abstract

The housing advertisement in Kedah still using the common advertisement method such as distributing brochure and pamphlet to peoples, presenting house model and the most advance is showing a walkthrough video around the house to potential customer. 360 Degree Panoramic View is growing in popularity as a way of marketing in various field of business around the world. 360 Degree Panorama View photos are effective for showing off vistas, internal architecture and more in a dramatic fashion that replicates the experience of being there. The main propose of this project is to find out the acceptance of house developers on the use of 360 Degree Panorama View for house advertisements. This research is conduct in qualitative methods. The interview was done face to face. Moreover, transcribe have used as the method analysis. The house developers strongly believe that this development makes better future. Technology Acceptance Model is the information system’s theory which used in this research to identify how house developers come to accept and use this 360 Degree Panorama View technology in house marketing.

Item Type:	Article
Uncontrolled Keywords:	360 Degree Panorama View, house, advertisement, Technology Acceptance Model (TAM)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	07 Dec 2021 08:21
Last Modified:	07 Dec 2021 08:21
URI:	https://repo.uum.edu.my/id/eprint/28457

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