Rosdi, Muhamad Firdaus and Omar, Salmah (2020) UUM Parcel Center Service: an analysis among STML student. Symposium on Technology Management and Logistics (STML Go Green) 2019: Management of Technology, Volume 2, 2 (19). pp. 46-47. ISSN eISBN: 978-967-2296-22-7

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Abstract

Services quality and customer satisfaction are very conceptual that help companies or any business especially parcel services to remain competitive. Services quality (SERVQUAL MODEL) is among the most crucial determination for customer satisfaction in the parcel service industry. It consists of tangibility, responsiveness, assurance, empathy, and responsiveness. This model greatly affects customer satisfaction. This study discusses the STML student’s satisfaction towards UUM Parcel Center (UPC) services quality. The purpose of this study is finding out the level of student’s knowledge about UPC, level of quality provided by UPC and student satisfaction with services offered by UPC. Through this study, UPC can provide better services to students as their customers.

Item Type:	Article
Uncontrolled Keywords:	Knowledge, Services Quality, Satisfaction, Parcel Services
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	12 Dec 2021 02:07
Last Modified:	12 Dec 2021 02:07
URI:	https://repo.uum.edu.my/id/eprint/28466

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