Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah

Mohammad, Rabaitul Idawiyah and Mohd Zahari, Fadhilah (2020) Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah. Symposium on Technology Management and Logistics (STML Go Green) 2019: Management of Technology, Volume 2, 2 (22). pp. 52-53. ISSN eISBN: 978-967-2296-22-7

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Abstract

This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will bring significant implications to the food industry to know how HOS could relate to competitive advantage.

Item Type:	Article
Uncontrolled Keywords:	Halal orientation strategy, competitive advantage, food industry
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	12 Dec 2021 02:16
Last Modified:	12 Dec 2021 02:16
URI:	https://repo.uum.edu.my/id/eprint/28469

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