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Scope for entrepreneurship networking: The case of travel and tourism trade in ASEAN region

Abdul Hamid, Ibrahim (2010) Scope for entrepreneurship networking: The case of travel and tourism trade in ASEAN region. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 92-98. ISBN 983-2078-36-4

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Travel industry comprises of various kinds of businesses. These businesses ranges from accommodation business to food and beverages businesses, entertainment businesses, transportation, retailing, events, souvenirs and other hosts of businesses that support the travel and hotel industry.These businesses are fragmented in nature. Travel agency business alone is consisted of large numbers ofsmall, entrepreneurialfirms.The clusters of entrepreneurship had generated a formation of specialized services among them; by either serving an inbound or outbound travel services.Travel trade associations within the ASEAN countries had forged relationship to provide an opportunity that would generate better ties among the travel and hotel operators in the ASEAN region. Like travel trade, operators in the hotel and motel trade also depends on networking with trade members in other countries to enhance their mutual trade growth. Assessment of the current cooperation among travel and hotel entrepreneurs indicated that there are opportunities existed for wider cooperation and trade growth.However, many small entrepreneurs in hotel and travel still lack the readiness to export their services to the regional markets. There are several factors that resulted to this predicament.The use of web-based services only benefited the large and well-connected travel and hotel operators. Internet communication had created direct marketing for most destinations and services provided. Travel agency and hotel entrepreneurs need to use social networking as a way to inform the travelers.

Item Type: Book Section
Additional Information: This seminar is collaboration between The Co-operative and Entrepreneurship Development Institute (CEDI) of Universiti Utara Malaysia; National Entrepreneurship Institute (INSKEN); Universiti Padjajaran (UNPAD), Bandung; Universiti Komputer Indonesia (UNIKOM) and Prince Songkla of University (PSU), Thailand.
Uncontrolled Keywords: Inbound, outbound, social networking, professional association, trade association
Subjects: H Social Sciences > HB Economic Theory
Divisions: Awang Had Salleh Graduate School of Arts & Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 09 May 2011 04:14
Last Modified: 25 Apr 2016 04:44
URI: http://repo.uum.edu.my/id/eprint/2957

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