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Promoting entrepreneurship through franchising: Visiting the process to franchising a business and the process to purchase a franchise, and the factors contributing to the success and failure of franchise business


Mohd Yusoff, Abd Razak and Jamaludin, Azhari (2010) Promoting entrepreneurship through franchising: Visiting the process to franchising a business and the process to purchase a franchise, and the factors contributing to the success and failure of franchise business. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 116-125. ISBN 983-2078-36-4

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Abstract

Franchise has been proven to be an effective and successful concept of developing business and has been practiced globally in fact it has been used for. long time as a mode to enter international markets.Despite this fact, research involving franchising appeared to have been viewed less important, specrfically in Malaysia. The literature showed that franchising has received relatively limited theoretical as well as empirical attention from social science scientist as an imperative area o f study. Based on the researchers own literature review of past studies, this paper attempts to provide an insight into franchising - specfically focusing on the process to franchising a business model and purchasing a franchise including identrhing the contributing factors to the success and failure of franchise business models that have yet to be explored rigorously - that could be benefited by prospective franchisors, franchisees, future researchers, and government agencies.

Item Type: Book Section
Additional Information: This seminar is collaboration between The Co-operative and Entrepreneurship Development Institute (CEDI) of Universiti Utara Malaysia; National Entrepreneurship Institute (INSKEN); Universiti Padjajaran (UNPAD), Bandung; Universiti Komputer Indonesia (UNIKOM) and Prince Songkla of University (PSU), Thailand.
Uncontrolled Keywords: Franchisors, Franchisees, Franchising, Franchisers, Entrepreneurship, Entrepreneur, Franchise success factors, and Franchise failure factors.
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 22 May 2011 06:59
Last Modified: 26 Apr 2016 06:32
URI: http://repo.uum.edu.my/id/eprint/2969

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