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Predicting entrepreneurial intention: A comparison of the theory of reasoned action and the theory of planned behavior

Mohd Ariff, Arifatul Husna and Bidin, Zainol and Sharif, Zakiyah and Ahmad, Adura (2010) Predicting entrepreneurial intention: A comparison of the theory of reasoned action and the theory of planned behavior. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 138-145. ISBN 983-2078-36-4

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Purpose - The purpose of this study is to compare the applicability of Theory), of Reasoned Action(TRA) and Theory of Planned Behavior (TPB) in predicting entrepreneurial intention atnong undergraduate students.Desigdmethodology - Data were collected from 121 undergraduate accounting students in Universiti Malaya and Universiti Utara Malaysia. Multiple regression analysis was employed to examine and compare the two competing models in terms of overall fit and explanator), power. Findings - Results showed that both theories are fit in predicting entrepreneurial intention. All variables (attitude, subjective norm and perceived behavioral control) had signrficantly influence the entrepreneurial intention. In TRA, attitude variable is stronger than subjective norm; while in TPB, perceived behavior control variable is stronger than attitude and subjective norm. Based on adjusted R2, TPB model has higher value than TRA model. It shows that TPB model is better than TRA in predicting students' intention towards entrepreneurship of which the perceived behavior control element shall be emphasized. Research limitations/implications - Since the sample consisted ofthe undergraduate accounting students, findings could not be generalized to other undergraduate students. Therefore, a more comprehensive study should be conducted to extend the samples to cover other programs in universities in Malaysia. Practical implications - The policy makers and higher institution should focus on the factors that can influence students' entrepreneurial intention in encouraging them to become entrepreneur after their graduation. Originality/value - This is the first study that compares TRA and TPB applicability in predicting entrepreneurial intention in entrepreneurship context.

Item Type: Book Section
Additional Information: This seminar is collaboration between The Co-operative and Entrepreneurship Development Institute (CEDI) of Universiti Utara Malaysia; National Entrepreneurship Institute (INSKEN); Universiti Padjajaran (UNPAD), Bandung; Universiti Komputer Indonesia (UNIKOM) and Prince Songkla of University (PSU), Thailand.
Uncontrolled Keywords: Attitude, Subjective norm, Perceived behavioral control, Intention, Entrepreneurship
Subjects: H Social Sciences > HB Economic Theory
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 22 May 2011 07:09
Last Modified: 25 Apr 2016 04:28
URI: http://repo.uum.edu.my/id/eprint/2973

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