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New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia


Zabar, Rohafiz (2010) New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 247-257. ISBN 983-2078-36-4

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Abstract

The overall aim of the research was to examine the views of business and leisure passengers on the trade-off between the importance of specific airport terminal facilities against a further reduction in air fares compared with that paid by the passengers. The research results are based on a survey of Air Asia business and leisure passengers using KLIA LCT (Kuala Lumpur Low Cost Terminal). The survey was based on two independent variables. The first variable was changes to the existing fare structure in decrements of 10%, 20%, 30%. The second variable represented different locations within the LCT including the departure lounge. There are both commonalities and differences of opinion between the two population groups us to which facilities were most important but, overall, there was reasonable evidence that, for both, business and leisure passengers, there appeared a potential willingness to trade-off the provision of specific facilities in exchange for a reduction in air fares.

Item Type: Book Section
Additional Information: This seminar is collaboration between The Co-operative and Entrepreneurship Development Institute (CEDI) of Universiti Utara Malaysia; National Entrepreneurship Institute (INSKEN); Universiti Padjajaran (UNPAD), Bandung; Universiti Komputer Indonesia (UNIKOM) and Prince Songkla of University (PSU), Thailand.
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: School of Technology Management & Logistics
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 30 May 2011 03:14
Last Modified: 26 Apr 2016 06:14
URI: http://repo.uum.edu.my/id/eprint/2982

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