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Competitive advantage through internal perception of organizational culture


Mohd Isa, Mohd Faizal and Zainal, Arifin and Abdul Aziz, Fazli Shah and Wan Mohd Noor, Wan Shakizah and Daud, Zulkiflee and Masnan, Maz Jamilah (2010) Competitive advantage through internal perception of organizational culture. In: International Conference on Business and Economic Research (ICBER 2010), 15-16 March 2010, Hilton Hotel, Kuching Sarawak. (Unpublished)

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Abstract

Current business environment has become more complicated and advanced. Therefore, an organization should sustain its competitive advantage to ensure the business survival. An organization may enhance its business competitive advantage through their employees. This paper attempts to discuss relationship between the internal perceptions of organizational culture and strategic human resource management. A cross-sectional survey was performed to identify the current scenario of internal perception among 187 employees in Malaysian broadcasting industry. Research results showed that there were different means score in each dimension of the studied organizational culture and strategic human resource management.There exist significance correlations and regressions among the variables. The research findings suggest that the relationship between organizational culture and strategic human resource management influence the competitive advantage of the Malaysia broadcasting industry.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-967-5705-00-7
Uncontrolled Keywords: Organizational culture, competitive advantage, and strategic human resource management.
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Dr. Mohd Faizal Mohd Isa
Date Deposited: 23 Aug 2011 08:01
Last Modified: 07 Dec 2016 00:52
URI: http://repo.uum.edu.my/id/eprint/3504

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