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Explorative study of proactive and responsive export market orientation: An in-depth interview

Abd Razak, Ili Salsabila and Abdul-Talib, Asmat-Nizam (2009) Explorative study of proactive and responsive export market orientation: An in-depth interview. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, 30 November - 2 December 2009 , Crown Promenade, Melbourne, Australia .

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This paper explores the existence of proactive and responsive export market orientation in the fieldwork through a series of semi-structured interview conducted among five Malaysian exporting managers involving 15 export ventures. While this is done to obtain a ground case to rationalize further investigation over the dual dimensions in the export market orientation, findings have also contributed to not only enough support for a proper research on the issue to be conducted, but also pave the way to many possible researches of the field. The newly explored area therefore is believed will in many ways advance new perspective on the development of market orientation theory and practice.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 1863081585
Uncontrolled Keywords: Proactive export market orientation, responsive export market orientation, export market orientation.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Law, Government and International Studies
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 23 Nov 2011 09:06
Last Modified: 04 May 2017 00:48
URI: http://repo.uum.edu.my/id/eprint/3665

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