Bidin, Jasmani and Md Tap, Abu Osman (2002) Pendekatan kabur dalam keutamaan pilihan pengguna. Analisis, 9 (1&2). pp. 31-46. ISSN 0127-8983

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Abstract

This study discusses the fuzzy set approach and its implementation in measuring the level of consumer preferences that involved subjective characteristics and impreciseness. The main advantage of this approach is that it gives a more meaningful and reasonable interpretation by providing the degree of belongingness to a pre-defined set for fuzzy linguistic values. In this study, the ordinal data were collected from a survey of a group of 114 respondents. The fuzzy approach has shown its ability in handling simple and uncertain information obtained from the respondents. The techniqise used for data analysis was fuzzy conjoint.

Item Type:	Article
Uncontrolled Keywords:	data analysis, fuzzy approach, consumer preferences
Subjects:	Q Science > QA Mathematics
Divisions:	UNSPECIFIED
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	29 Aug 2010 02:51
Last Modified:	29 Aug 2010 02:51
URI:	https://repo.uum.edu.my/id/eprint/368

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