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Case 1: Bumpy ride on EL7


Ku-Mahamud, Ku Ruhana and Mustaffa, Che Su and Katuk, Norliza Case 1: Bumpy ride on EL7. In: Case study on management. Research and Innovation Management Centre (RIMC), Sintok, pp. 1-25. ISBN 978-983-2078-41-8

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Abstract

Keretapi Tanah Melayu Berhad (KTMB) has been Malaysia’s sole key player in the logistic industry for transporting people and goods via rail throughout Malaysia since 1948. The transportation company, which will reach its 57th anniversary this year, is now plagued with several serious problems that arise due to its inability to respond to the evolving market environment and customer demands. Problems, such as recent hikes in fuel prices, would have a direct impact on KTMB’s transporting operations. KTMB needs to also address its negative public image due to its inefficiency and current low capacity, especially with its intercity services. In addition, shortage of skilled staff, as well as old inventories and resources such as coaches and old tracks, are also hampering KTMB in its quest to improve itself and meet future demands. With the burgeoning of other modes of transportation, such as the low budget air carrier AirAsia, and modern comfortable buses that move people along the efficient highways of Malaysia, KTMB is indeed, in need of fast solutions to face its stiff competitors if it wants to remain a key player in the Malaysian transportation industry.

Item Type: Book Section
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: College of Arts and Sciences
Depositing User: Prof. Dr. Ku Ruhana Ku Mahamud
Date Deposited: 13 Feb 2012 06:56
Last Modified: 21 Jan 2013 00:58
URI: http://repo.uum.edu.my/id/eprint/4056

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