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The impact of user search behavior on web search satisfaction

Mat Yamin, Fadhilah and T., Ramayah (2010) The impact of user search behavior on web search satisfaction. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)

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This study investigates the information searching behavior of final year undergraduate students using self administered questionnaire. The focus of the study is on user behavior on query formulation. In this study, a total 1072 queries are used for the analysis.O ut of these totals, 596 queries are classified as breadth search query and 476 are depth search query. All queries are captured through search log and marked to determine its category (either breadth or depth search query). The impact of user search behaviour on web search satisfaction is analyzed using regression analysis. The findings indicate that search behavior is positively and significantly influenced the search satisfaction.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by UUM College of Business, Universiti Utara Malaysia
Uncontrolled Keywords: user search behaviour; web search satisfaction; breadth search query; depth search query.
Subjects: T Technology > T Technology (General)
Divisions: School of Technology Management & Logistics
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 26 Dec 2011 07:56
Last Modified: 25 Apr 2016 03:44
URI: http://repo.uum.edu.my/id/eprint/4214

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