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Strategic role of mobile commerce (M-Commerce) payment system: Establishing new competitive advantage


Abdullah, Haim Hilman and Bohari, Abdul Manaf and Abdussalam, Ashraf and Warokka, Ari (2011) Strategic role of mobile commerce (M-Commerce) payment system: Establishing new competitive advantage. In: 16th International Business Information Management Association Conference, 29-30 June 2011, Kuala Lumpur, Malaysia.

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Abstract

A Mobile based payment system or m-commerce is an emerging issue of e-commerce in Malaysia. It is recognized by both academia and practitioners as one of the fastest growing and preferable medium of making business transactions. This study investigated the benefits of m-commerce payment method, and services satisfaction on m-commerce providers. Respondents were those who had experienced using this mode of payment. The main objectives of the study were; a) to determine the level of m-commerce awareness in Malaysia; b) to determine the level of m-commerce payment system usage among Malaysian; c) to determine the level of m-commerce payment environment among Malaysian; and d) to determine the relationship between payment system and payment environment toward m-commerce services satisfaction. The results shows m-commerce is another tool that is both highly intangible and possesses specific characteristics. It can be develop and make as another avenue for firms to create competitive advantage.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-0-9821489-5-2
Uncontrolled Keywords: Mobile Commerce, Payment Systems
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
T Technology > T Technology (General)
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 26 Dec 2011 08:22
Last Modified: 21 Apr 2016 06:16
URI: http://repo.uum.edu.my/id/eprint/4222

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