Abdullah, Haim Hilman and Bohari, Abdul Manaf and Abdussalam, Ashraf and Warokka, Ari (2011) Strategic role of mobile commerce (M-Commerce) payment system: Establishing new competitive advantage. In: 16th International Business Information Management Association Conference, 29-30 June 2011, Kuala Lumpur, Malaysia.
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Abstract
A Mobile based payment system or m-commerce is an emerging issue of e-commerce in Malaysia. It is recognized by both academia and practitioners as one of the fastest growing and preferable medium of making business transactions. This study investigated the benefits of m-commerce payment method, and services satisfaction on m-commerce providers. Respondents were those who had experienced using this mode of payment. The main objectives of the study were; a) to determine the level of m-commerce awareness in Malaysia; b) to determine the level of m-commerce payment system usage among Malaysian; c) to determine the level of m-commerce payment environment among Malaysian; and d) to determine the relationship between payment system and payment environment toward m-commerce services satisfaction. The results shows m-commerce is another tool that is both highly intangible and possesses specific characteristics. It can be develop and make as another avenue for firms to create competitive advantage.
Item Type: | Conference or Workshop Item (Paper) |
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Additional Information: | ISBN: 978-0-9821489-5-2 |
Uncontrolled Keywords: | Mobile Commerce, Payment Systems |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management T Technology > T Technology (General) |
Divisions: | School of Business Management |
Depositing User: | Mrs. Norazmilah Yaakub |
Date Deposited: | 26 Dec 2011 08:22 |
Last Modified: | 21 Apr 2016 06:16 |
URI: | https://repo.uum.edu.my/id/eprint/4222 |
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