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Predicting short message service (SMS) usage among university students using the technology acceptance model (TAM)


Ramayah, T. and --, Yulihasri and Ibrahim, Amlus and Jamaludin, Norzalila (2006) Predicting short message service (SMS) usage among university students using the technology acceptance model (TAM). In: 15th International Conference on Management of Technology (IAMOT 2006), May 22 - 26, 2006, Beijing, P.R. China. (Unpublished)

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Abstract

This paper uses the Technology Acceptance Model (Davis, 1989) to predict SMS usage amongst university students who form the biggest user of this service.TAM proposes that two constructs ie; perceived ease of use and perceived usefulness will influence the acceptance of a technology. Data was collected from 90 students from a public university with the use of a structured self-administered questionnaire. The findings of the study indicate that both perceived ease of use (β=0.191, p<0.05) and perceived usefulness (β=0.276, p<0.01) are positively related to usage. Furthermore, it was found that the impact of perceived ease of use on usage is partially mediated by perceived usefulness.Perceived usefulness was more influential in predicting usage as compared to ease of use.Thus it can be concluded that the use of SMS is influenced to a larger extent by the utility of the service and to a lesser extent the ease of use of the service.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by Tsinghua University
Uncontrolled Keywords: Technology Acceptance Model (TAM), perceived usefulness, perceived ease of use, usage, Short Messaging Service (SMS), university students
Subjects: Q Science > QA Mathematics > QA76 Computer software
T Technology > T Technology (General)
Divisions: College of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 26 Dec 2011 08:39
Last Modified: 26 Dec 2011 08:39
URI: http://repo.uum.edu.my/id/eprint/4230

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