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An empirical case study of international strategic alliances in Malaysia

Abdul Ghani, Ahmad Bashawir and Ishak, Mohamed Mustafa and Tull, Malcolm (2011) An empirical case study of international strategic alliances in Malaysia. International Journal of Business and Social Science , 2 (6). pp. 194-210. ISSN 2219-1933

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The initial objective of the research project reported in this paper was to examine the strategic approaches, processes and factors involved when foreign companies make its foray into an Asian market. The study focused on the South-East Asian Market, specifically Malaysia, given both the regions and the country’s growing importance in international trade. The theoretical underpinnings of this paper focus on foreign investment, modes of entry, export marketing, strategic alliances, investment criteria, firm characteristics, international business, external factors, host and home country factors, and Asian culture and management.

Item Type: Article
Uncontrolled Keywords: strategic alliances, internationalization, investment, case study, Malaysia
Subjects: J Political Science > JZ International relations
Divisions: School of International Studies
Depositing User: Prof. Dr. Mohamed Mustafa Ishak
Date Deposited: 22 Feb 2012 14:29
Last Modified: 21 Apr 2016 04:13
URI: http://repo.uum.edu.my/id/eprint/4443

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