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Service quality satisfaction of public bus service: A structural equation modeling approach

Ang, Chooi Leng and Mahat, Nor Idayu and Ahmad, Yuhaniz (2006) Service quality satisfaction of public bus service: A structural equation modeling approach. International Journal of Management Studies (IJMS), 13. pp. 49-63. ISSN 0127-8983

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The relationships between service quality and satisfaction of public bus service were investigated using structural equation modeling.Customers of a campus bus service were chosen to demonstrate the analysis. Service quality was operationalised along three dimensions, namely the bus itself, its driver and the service per se.The customers’ satisfaction was evaluated in terms of voluntary use, service fee and overall service. The analysis found the existence of significant relationships and supported the notion that service quality influences satisfaction. Although not all dimensions of the service quality had a direct influence on the satisfaction level, the three dimensions of service quality were found to intertwine to achieve a combined effect.

Item Type: Article
Uncontrolled Keywords: service quality; customer satisfaction; structural equation modeling; public transport service.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 25 Feb 2012 02:49
Last Modified: 25 Feb 2012 02:49
URI: http://repo.uum.edu.my/id/eprint/4607

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