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Developing the application of marketing information systems (MKIS) in organization: Practices and cases


Bohari, Abdul Manaf and Fuad, Nurwahida (2006) Developing the application of marketing information systems (MKIS) in organization: Practices and cases. In: Isu-isu kontemporari Koridor Raya Multimedia aplikasi teknologi pengurusan. Pearson, Petaling Jaya, pp. 260-274. ISBN 9833655440

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Item Type: Book Section
Subjects: T Technology > T Technology (General)
Divisions: College of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 14 Feb 2012 05:19
Last Modified: 14 Feb 2012 05:19
URI: http://repo.uum.edu.my/id/eprint/4873

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