Mohd. Jani, Mohd Yusop and Mahmood, Rosli (2005) Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers? In: International Borneo Business Conference (IBBC) 2004, 9-11 Disember 2004, Pacific Wing Hotel, Sutera Harbour Resort & Spa, Kota Kinabalu, Sabah. (Unpublished)

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Abstract

The growing financial sophistication of customers, the greater and more efficient use of information technology and the increased types of institutions offering similar products and services in the market place have intensified competition in the banking industry in Malaysia. This competitive environment makes it a necessity for banks to focus more on establishing and maintaining relationships with customers. One important segment, the small business sector, however had not been given much attention by the banks. The small business sector is now a significant contributor to the country's economy, and the banks may miss the opportunity of an emerging lucrative market if they fail to recognize the potential profitability that this sector provides. This paper reports on a study conducted among the small business owners in the relationships with their banks. The findings will provide banks with information on understanding the needs of the small business customers they serve or want to serve.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organised by Faculty of Economics and Business, Universiti Malaysia Sarawak (UNIMAS)
Subjects:	H Social Sciences > HG Finance
Divisions:	UNSPECIFIED
Depositing User:	Mrs. Juwita Johari
Date Deposited:	08 Oct 2010 07:12
Last Modified:	08 Oct 2010 07:12
URI:	https://repo.uum.edu.my/id/eprint/526

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