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Influence factor of Chinese elders' wealth management behaviour: an empirical study

Matthew, Tingchi Liu and Zhu, Zhenghou, Colin and Chen, Chih-Chung (2009) Influence factor of Chinese elders' wealth management behaviour: an empirical study. International Journal of Management Studies (IJMS), 16 (2). pp. 97-121. ISSN 0127-8983

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The main purpose of this paper is to discuss the influential demographic variables of elders’ wealth management behaviour. Purpose sampling for 122 older consumers (aged over 65) who participate in wealth management programme with instrument, was conducted in April 2007 in China (Taiwan area). Regression was performed for the data analysis. The results showed gender, educational background, and living location being key factors affecting elder consumers’ wealth-management behaviours, including consumers’ familiarity with financial products/services, sources of professional information, sources of word-of-mouth information, investment intention, and investment confidence. The main contributions of this not only include enhancing existing literature concerning wealth management, marketing, and elder behaviours (especially for clarifying how the controversial factors work), but unveiling elders’ behaviour tendency in such a blooming emerging market. Practical implications to bank marketers are also given.

Item Type: Article
Uncontrolled Keywords: Wealth management behaviour, elders, China, demographic variables
Subjects: H Social Sciences > HG Finance
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 29 Sep 2010 01:48
Last Modified: 29 Sep 2010 01:48
URI: http://repo.uum.edu.my/id/eprint/566

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