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Exploring the business strategy of Malaysian exporting manufacturing firms


Hashim, Mohd Khairuddin and Hamdan, Oemar (2006) Exploring the business strategy of Malaysian exporting manufacturing firms. Khazanah jurnal ilmiah keislaman dan kemasyarakatan , 5 (5). pp. 467-482. ISSN 0215-837x

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Abstract

Business strategy has attracted much attention in the literature over the years.Despite the increased knowledge and attention on business strategy, the literature review suggests few studies have attempted to examine business strategy in the context of Malaysian exporting manufacturing firms.The purpose of this study is to explore this issue.More specifically, this study empirically explore the business strategy as found in 160 of exporting manufacturing firms.The findings of the study provide empirical evidence that suggests the exporting manufacturing firms adopted the following business strategies; differentiation focus strategy, marketing differentiation strategy, product differentiation strategy, service differentiation strategy, and innovative differentiation strategy.

Item Type: Article
Uncontrolled Keywords: Exploring, business strategy, and manufacturing firms,
Subjects: T Technology > TS Manufactures
Divisions: College of Business
Depositing User: Prof. Dr. Mohd. Khairuddin Hashim
Date Deposited: 29 Aug 2012 02:58
Last Modified: 29 Aug 2012 02:58
URI: http://repo.uum.edu.my/id/eprint/5829

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