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A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai


Sanjeevkumar, Virmala and Sri, Ramachandran and Kumar .U, Pavan and S., Dhanalakshmi (2012) A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai. International Journal of Research in Commerce & Management, 3 (9). pp. 1-8. ISSN 1976-2183

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Abstract

Customers' experience ultimately determine whether or not a company stays in business.The importance of customer satisfaction was a hot business topic in the 1980s, as customer satisfaction was considered the best window into loyalty.In the late '80s, however, researchers questioned whether customer satisfaction actually impacts overall performance.They found that the link between customer satisfaction and higher profits, ROI, or share of market is dubious.The research paper is about the identification of the customer satisfaction and catchment area of BIG BAZAAR'S Business in vadapalani branch and its service.The researcher used descriptive research, and simple random sampling to identify the sample.The sample size of 111 was included in the study. Researcher sued Chi square test to test the hypothesis.

Item Type: Article
Uncontrolled Keywords: Customer satisfaction, Catchment area, ROI.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Prof. Madya Dr. V. Vimala Sanjeevkumar
Date Deposited: 01 Oct 2012 00:38
Last Modified: 21 Apr 2016 01:06
URI: http://repo.uum.edu.my/id/eprint/6082

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