Zakaria, Mustafa and Hashim, Mohd Khairuddin and Omair Musaibah, Anwar Salem (2011) Competitive priorities and competitive advantage among real estate firms. In: Agenda for sustaining small and medium-sized enterprises. UUM Press, Sintok, pp. 81-101. ISBN 9789675311772

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Abstract

The importance of competitive priorities and competitive advantage has been emphasized in the strategic management literature. Furthermore, the literature review suggests relationships exist between competitive priorities and competitive advantage in business organizations.However, the review of past studies indicate that limited research attempts have been made to investigate the relationships between competitive priorities and competitive advantage among business organizations, particularly among real estate firms.This study attempted to address this research issue by examining competitive priorities and competitive advantage among real estate firms in Dubai.The data for the study was collected by using structured questionnaires mailed to 30 managers who worked in six real estate firms in Dubai.The results of the analyses of the data collected in the study indicated that the firms in the study emphasized competitive priorities that included flexibility, cost, quality and delivery.In addition, the results of the study showed that quality, cost and delivery are positively related to competitive advantage.

Item Type:	Book Section
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	School of Business Management
Depositing User:	Mr. Mustafa Zakaria
Date Deposited:	30 Dec 2012 02:33
Last Modified:	24 Apr 2016 08:49
URI:	https://repo.uum.edu.my/id/eprint/6628

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