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Gender and culture: The effect on oral communication apprehension among university students

Abdul Wahab, Nor Shaipah and Saad, Natrah and Ahmad, Junaidah Hanim (2004) Gender and culture: The effect on oral communication apprehension among university students. In: ASEAN Symposium on Educational Management and Leadership (ASEMAL4), 13 - 15 Disember 2004, Grand Plaza Parkroyal, Penang. (Unpublished)

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Prior researchers focused intensively on the level of oral communication apprehension among accounting undergraduates but found inconsistent results. However, little emphasis is given to gender and culture influence on oral communication apprehension. This study tries to fill the gap by investigating the influence of gender and culture on the oral communication apprehension level among Universiti Utara Malaysia accounting undergraduates. A survey approach is used to obtain information from 1,551 accounting students. A descriptive result surprisingly indicates that there is an indication of oral communication apprehension among the students but at a lower level than of a normal person. T-test analysis on gender effect reveals a significant difference in oral communication apprehension between male and female students. It appears that female students have higher degree of oral communication apprehension as compared to male students. As for cultural influence, Anova test reveals a significant difference among the three major ethnics, in which it appears that the Chinese students are the most apprehensive group, followed by the Malays. While the Indians students are found to be the least apprehensive. A further test on the level of study suggests that there is a significant difference of oral communication apprehension level between the first year and final year accounting students. The findings of this study would shed some light on oral communication apprehension level among university students, particularly accounting students to academicians and practitioners in the process of grooming up the students.

Item Type: Conference or Workshop Item (Paper)
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: College of Business
Depositing User: Mrs. Juwita Johari
Date Deposited: 08 Oct 2010 05:22
Last Modified: 08 Oct 2010 05:22
URI: http://repo.uum.edu.my/id/eprint/700

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