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Strategic role of mobile commerce (M-Commerce) payment system: Establishing new competitive advantage


Abdullah, Haim Hilman and Bohari, Abdul Manaf and Warokka, Ari and Abdussalam, Ashraf (2012) Strategic role of mobile commerce (M-Commerce) payment system: Establishing new competitive advantage. Journal of Electronic Banking Systems, 2012 (2012). pp. 1-14. ISSN 21659982

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Abstract

A Mobile based payment system or m-commerce is an emerging issue of e-commerce in Malaysia.It is recognized by both academia and practitioners as one of the fastest growing and preferable medium of making business transactions.This study investigated the benefits of m-commerce payment method, and services satisfaction on m-commerce providers. Respondents were those who had experienced using this mode of payment.The main objectives of the study were; a) to determine the level of m-commerce awareness in Malaysia; b) to determine the level of m-commerce payment system usage among Malaysian; c) to determine the level of m-commerce payment environment among Malaysian; and d) to determine the relationship between payment system and payment environment toward m-commerce services satisfaction.The results show that m-commerce is another tool that is both highly intangible and possesses specific characteristics.It can be developed and made as another avenue for firms to create competitive advantage.

Item Type: Article
Uncontrolled Keywords: Mobile Commerce, Payment Systems
Subjects: H Social Sciences > HF Commerce
Divisions: School of Business Management
Depositing User: Dr. Haim Hilman Abdullah
Date Deposited: 20 Feb 2013 04:10
Last Modified: 01 Jun 2016 07:25
URI: http://repo.uum.edu.my/id/eprint/7160

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