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Developing e-business model for Malaysia SMEs using a fit perspective


Ismail, Noor Azizi and Mohamad, Rosli (2012) Developing e-business model for Malaysia SMEs using a fit perspective. Project Report. Universiti Utara Malaysia. (Unpublished)

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Abstract

Due to limited resources and the unique nature of SMEs, firms tend to be more prudent with e-business solutions. Therefore, there are tendency for the firms to provide greater priority to invest on e-business solutions to extend the efficiency of most strategic business functions. The aim of this study is to explore the current state of e-business alignment amongst Malaysian SMEs.Specifically, the objectives of this study are: [i] to investigate the extent of firm’s e-business capabilities correspond to the strategic importance of various business functions; [ii] to reveal meaningful profiles that reflect distinct ebusiness alignment characteristics across firms; [iii] to re-establish alignment and performance relationship within the context of e-business technology, and [iv] to investigate antecedents that are perceived as most crucial to facilitate firms in aligning e-business with their business strategic needs.A research framework was developed to investigate the e-business alignment issue using a strategic fit perspective.This study has considered two major propositions.First, firm’s ability to appropriately align e-business capabilities to support the firm’s most crucial business functions would potentially lead to better realisation of e-business values.Secondly, certain managerial and environmental conditions in which firm operate would have substantial roles to facilitate e-business alignment across firm’s operation.This study has employed quantitative approach to collate empirical evidences to support the study propositions.Firm’s perceptions are solicited from 140 owner/managers of selected firms using a self-administered mail questionnaire technique.Preliminary analysis indicates the presences of e-business alignment/misalignment pattern across business functions with greater alignment are more obvious on information searching and sales-related functions compared to other functions.The cluster analysis further reveals and validates three distinct groups of firms with different degree of e-business alignment.Results further provide empirical evidences that firms with highly aligned e-business would experience greater and wider impacts across various aspects of firm operation.Finally, a logistic regression results suggest that firms operating under greater uncertainties, having more extensive IT/IS applications, competent owner/manager are more likely to achieve greater ebusiness alignment.In addition, despite the relative importance of various sources of e-business advices, firms in least aligned group tend to rely most on support network from government agencies and institutions for e-business related advices.Finally yet important, firms in more aligned category are currently operating at higher e-business ladder than those that are still operating at an early stage of e-business (web presence).In conclusion, this study suggests that firms relatively have different priority over e-business to support their business.These findings provide useful insights why some firms do not progress to higher e-business ladder.It further justifies unequal deployment of e-business to support functions across the firm.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: e-business; alignment; small and medium-sized enterprises (SMEs), Malaysia
Subjects: H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Prof. Dr. Noor Azizi Ismail
Date Deposited: 03 Apr 2013 01:34
Last Modified: 20 Apr 2016 03:53
URI: http://repo.uum.edu.my/id/eprint/7303

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