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A new paradigm of franchise definition: franchising vs. licensing


Mohd Harif, Mohd Amy Azhar (2006) A new paradigm of franchise definition: franchising vs. licensing. In: NA. (Unpublished)

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Abstract

For this study, we will view definitions and types of franchising from two perspectives: the West and Malaysia.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: franchising, licensing
Subjects: H Social Sciences > HF Commerce
Divisions: College of Business
Depositing User: Miss Norihan Anah
Date Deposited: 30 Jun 2010 11:43
Last Modified: 30 Jun 2010 11:43
URI: http://repo.uum.edu.my/id/eprint/83

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