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The efficiencies of Pos Laju National courier's service in Malaysia


Abdul Latip, Nur Amyra and Mad Lazim, Halim (2012) The efficiencies of Pos Laju National courier's service in Malaysia. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.

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Abstract

Pos Laju is the leading courier in Malaysia.However, nowadays Pos Laju seems cannot compete with the technology change.The other perspective shows that Pos Laju had seemed irrelevant with the market today.There are many problems while dealing with the service among the customer itself. So this report will be study about the services and the product provide by Pos Laju and difficulties facing by their customer towards the service.This study also will be study about the strategies taken by Pos Laju to overcome that problem in order to satisfied their customer. Qualitative research will be use in order to measure the satisfaction of the customer towards Pos Laju service. SERVQUAL method had been used to construct the questionnaire and distribute among staff and student in UUM.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078739 ANJURAN: Pusat Pengajian dan Pengurusan Teknologi dan Logistik (STML),Universiti Utara Malaysia, Sintok, Kedah Darul Aman.
Uncontrolled Keywords: Customer satisfaction, Effectiveness, SWOT analysis, SERVQUAL
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: School of Technology Management & Logistics
Depositing User: Dr. Halim Mad Lazim
Date Deposited: 02 Jul 2013 04:13
Last Modified: 19 Apr 2016 00:22
URI: http://repo.uum.edu.my/id/eprint/8386

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