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A comparative study of customer satisfaction on price and quality services provided by two main airlines in Malaysia - Air Asia and Malaysia Airlines (MAS)


Pang, Chee Huey and Mohamad Maharum, Siti Munirah and Sabar, Rohafiz (2012) A comparative study of customer satisfaction on price and quality services provided by two main airlines in Malaysia - Air Asia and Malaysia Airlines (MAS). In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.

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Abstract

There are two main airlines in Malaysia which are Malaysia Airline and Air Asia.The demand of air transport is increasing nowadays.This paper would carry a comparative study of customer satisfaction on price and quality services provided by the two main airlines in Malaysia – Air Asia and Malaysia Airlines (MAS). Researchers might know how efficient of these two airlines operate, what makes them successfully approach their business target.Firstly, researchers need to identify the problem faced in the airline industry.The result whether the pricing level and services quality provided would affect their customer satisfaction would be concluded.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078739 ANJURAN: Pusat Pengajian Pengurusan, Teknologi dan Logistik (STML), Universiti Utara Malaysia
Uncontrolled Keywords: Air Asia, Malaysia Airline, customer satisfaction, price, service quality
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: School of Technology Management & Logistics
Depositing User: Dr. Rohafiz Sabar
Date Deposited: 02 Jul 2013 03:08
Last Modified: 21 Apr 2016 00:18
URI: http://repo.uum.edu.my/id/eprint/8438

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