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An evaluation of the factor that influence users' in Malaysia prefer Low Cost Carriers (LCCS) Services


Cheah, Wai Min and Sabar, Rohafiz (2012) An evaluation of the factor that influence users' in Malaysia prefer Low Cost Carriers (LCCS) Services. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.

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Abstract

The research aim to evaluate of the factors that influence users in Malaysia prefer Low Cost Carriers (LCCs) Services. These studies are to determine the relationship between users‟ demography and the factor that may influence users in Malaysia to travel, satisfaction level on the LCCs‟ reliability and responsiveness.The study was conducted by distributing questionnaires to 100 users who come from different background such as occupation, ages and so on. By using descriptive and inferential analysis, the relationships between the independent and dependent variables were identified.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078739 ANJURAN: Pusat Pengajian Pengurusan,Teknologi dan Logistik (STML), Universiti Utara Malaysia
Uncontrolled Keywords: Low Cost Carriers (LCCs) Services, Consumer behavior, Malaysia, Satisfaction level, Reliability, Responsiveness
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: School of Technology Management & Logistics
Depositing User: Dr. Rohafiz Sabar
Date Deposited: 02 Jul 2013 03:04
Last Modified: 20 Apr 2016 01:30
URI: http://repo.uum.edu.my/id/eprint/8440

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