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The importance of Radio Frequency Identification (RFID) for the effectiveness and efficiency of supply chain management by customer perceptions


Ong, Pei Ling and Anuar, Nur Khairiel (2012) The importance of Radio Frequency Identification (RFID) for the effectiveness and efficiency of supply chain management by customer perceptions. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.

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Abstract

The purpose of the paper is to examine the customer perception of radio frequency identification or RFID technology utilization in supply chain efficiency and effectiveness. Data from sample of 80 customers’ perception were collected and the model was assessed using a structural equation methodology. Findings indicate that utilization of RFID technology can help in improved supply chain efficiency and effectiveness.Data were collected during the growth stage of RFID technology adoption and were only collected respondents on downstream of supply chain sector.The paper describes one of the first empirically based studies investigating the customer perception of RFID technology implementation on supply chain performance.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078739 Anjuran: Pusat Penyelidikan Pengurusan, Teknologi dan Logistik (STML), Universiti Utara Malaysia
Uncontrolled Keywords: RFID, Supply Chain, Customer perception, Effectiveness, Efficiency
Subjects: T Technology > TS Manufactures
Divisions: School of Technology Management & Logistics
Depositing User: Mr. Nur Khairiel Anuar
Date Deposited: 08 Jul 2013 08:27
Last Modified: 21 Apr 2016 00:05
URI: http://repo.uum.edu.my/id/eprint/8481

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