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The importance of service quality for public transportation demand in developing countries


Tea, Sim Yee and Anuar, Nur Khairiel (2012) The importance of service quality for public transportation demand in developing countries. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.

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Abstract

The purpose is wanted to determine the services quality affect the demand of public transportation in developing countries.This paper examines the factors through the questionnaire and secondary data. The questionnaire used to gather the information about the demand for public transport from the citizens in Malaysia. As the reason of Malaysia also is one of the developing countries in the world, therefore the questionnaire will be done by Malaysian. In additional, the secondary data will be used for analyze and change to graph for easy reading.The findings are confirms the services quality that affect the demand for public transport.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078739 Anjuran: Pusat Pengajian Pengurusan, Teknologi dan Logistik (STML) Universiti Utara Malaysia
Uncontrolled Keywords: Customer services quality, consumer behaviour, public transportation, developing countries.
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: School of Technology Management & Logistics
Depositing User: Mr. Nur Khairiel Anuar
Date Deposited: 08 Jul 2013 08:17
Last Modified: 21 Apr 2016 03:04
URI: http://repo.uum.edu.my/id/eprint/8494

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