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Investigation on product innovation performance in small medium enterprise in Malaysia


Abu Bakar, Lily Julienti and Ahmad, Hartini (2013) Investigation on product innovation performance in small medium enterprise in Malaysia. In: 1st International Conference on Innovation and Sustainability (ICOIS 2013), 3-4 April 2013, Sunway Resort Hotel & Spa Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

In view of the fact that there has been a dramatic increase in Malaysia SMES development, this research reviews the tangible and intangible resources and its contribution to innovation development. In the context of Malaysia manufacturing companies, both resources have been found given the highest impact on the product innovation performance.Intangible resources is perceived to be important from a strategic point of view.since it bring together more frequently the requirements necessary for producing sustainable advantage: that are valuable, rare and inimitable and non substitutable.Survey was distributed randomly to the business owners and managers who work in various sizes of manufacturing firms.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organizer: School of Government, UUM College of Law, Government and International Studies, Universiti Utara Malaysia; Partner with: Sunway University & HUSO
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Dr. Lily Julienti Abu Bakar
Date Deposited: 28 Aug 2013 00:43
Last Modified: 18 Apr 2016 01:40
URI: http://repo.uum.edu.my/id/eprint/8733

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