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A strategy and process for integrating responsible-innovation into organizations


Pavie, Xavier and Carthy, Daphne (2013) A strategy and process for integrating responsible-innovation into organizations. In: 1st International Conference on Innovation and Sustainability (ICOIS 2013), 3-4 April 2013, Sunway Resort Hotel & Spa Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

In light of recent market events, the notion of responsible-innovation has received ever-increasing attention from the media and the industry as a whole.The current age of fast-paced technological and non-technological innovations which stand under constant scrutiny by the hordes of social media users, capable of destroying a company's global reputation in a matter of minutes mean that it is now in an organisation's best interest to be responsible.Naturally, a firm also needs to innovate in order to create value, therefore remaining protitable.However, innovation and responsibility have traditionally been considered to hamper one another.How can a firm achieve the right balance to keep innovating on products, services and/or processes while implementing responsibility all along its activities? Research suggests that this very balance could become an invaluable source of competitive advantage.In fact, responsible-innovation may even become a tool to win back customer confidence previously lost to the crisis.This paper presents a sulnmaly of findings tiom research conducted by partners of a European meta-network surrounding responsible-innovation.Although the concept of responsible-innovation has received increasing attention and publicity, there is still no concrete detinition of the term.This paper will attempt to determine exactly what responsible-innovation means.It will also provide a guiding framework for imple~nentingit into an organisation.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organizer: School of Government, UUM College of Law, Government and International Studies, Universiti Utara Malaysia; Partner with: Sunway University & HUSO
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Law, Government and International Studies
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 11 Sep 2013 00:59
Last Modified: 11 Sep 2013 00:59
URI: http://repo.uum.edu.my/id/eprint/8883

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