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Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach


Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2012) Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach. International Journal of Business and Social Science, 3 (23). pp. 165-176. ISSN 2219-1933

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Abstract

Achieving high innovation performance has been considered as the best way to compete, survive, and gain market share in the hyper competitive market. To do so, companies need to enhance and build its capabilities which represent the main antecedents of innovation performance. In response to the aforementioned issue, this study aims to investigate the effect of TQM as an effective organizational philosophy that enhances organizational performance and marketing capabilities, and in turn, innovation performance. To this end, a primary data is collected from the manufacturing companies in Malaysia. Then, data is analyzed through Partial Least Square PLS-SEM technique. The obtained results support all the formulated hypotheses.

Item Type: Article
Uncontrolled Keywords: TQM practices, marketing capabilities, innovation performance, dynamic capability, Partial Least Square PLS
Subjects: T Technology > TS Manufactures
Divisions: School of Business Management
Depositing User: PM Dr. Abdul Rahim Othman
Date Deposited: 26 Sep 2013 07:24
Last Modified: 21 Apr 2016 03:34
URI: http://repo.uum.edu.my/id/eprint/9128

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