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Crowdsourcing can benefit marketers: Companies can tap on consumers for communication ideas


Mahpar, M. Hafidz (2013) Crowdsourcing can benefit marketers: Companies can tap on consumers for communication ideas. (28 September 2013). in The Star, p. p. 25.

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Abstract

LOCAL marketers aren't doing enough crowdsourcing activities to benefit their brands, says Malaysian Advertisers Association (MAA) president Khoo Kar Khoon.

Item Type: Newspaper
Subjects: H Social Sciences > HF Commerce
Divisions: UNSPECIFIED
Depositing User: Mrs. Siti Syariza Mohamad Radzi
Date Deposited: 30 Sep 2013 01:09
Last Modified: 30 Sep 2013 01:09
URI: http://repo.uum.edu.my/id/eprint/9167

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