Lucky, Esuh Ossai Igwe (2012) The misconception on small business survival during economic downturn. Advances in Asian Social Science, 1 (1). pp. 1-3. ISSN 2167-6429

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Abstract

Although, SMEs have been seen as an indispensable tool for economic recovery, however many still belief that small businesses do not survive during economic downturn.“This is a common misconception that is not generally true.Solidly run small businesses actually hold their own during downturns”. As a result of this, the paper explores the small businesses survival during economic downturn.Finally, the paper highlights some measures that could assist the small businesses in surviving economic downturn.

Item Type:	Article
Uncontrolled Keywords:	Research; survival; economic downturn; misconception.
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	24 Mar 2014 01:08
Last Modified:	20 Apr 2016 06:17
URI:	https://repo.uum.edu.my/id/eprint/9479

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