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The effect of personal and professional cultural values towards the marketing ethics of academicians


Chuah, Chin Wei and Adam, Mohamad Zainol Abidin and Hoe, Chee Hee (2011) The effect of personal and professional cultural values towards the marketing ethics of academicians. Jurnal Riset Manajemen Sains Indonesia, 2 (1). pp. 58-72. ISSN 2301-8313

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Abstract

This study assesses the personal cultural values and professional values of academicians in regards to marketing ethics.This research uses Singhapakdi and Vitell’s (1993) marketing norms scale and professional value scale together with Yoo and Donthu’s (2002) three dimensional measures of culture operationalised at the individual level. The findings showed that Uncertainty Avoidance and Professional Values influenced academicians’ marketing ethics.It is therefore suggested that managers should look into methods and ways of cultivating professionalism among academicians in order for them to possess good marketing ethics.The findings also showed that demographic factors such as age, gender, years of working experience, academic qualification do not have any influence on academicians’ marketing ethics. Other implications of the study were also discussed.

Item Type: Article
Uncontrolled Keywords: Marketing Ethics, Personal Cultural Values, Professional Values
Subjects: B Philosophy. Psychology. Religion > BJ Ethics
H Social Sciences > HF Commerce
Divisions: School of Business Management
Depositing User: Mr. Chin Wei Chuah
Date Deposited: 24 Mar 2014 06:28
Last Modified: 07 Dec 2016 01:07
URI: http://repo.uum.edu.my/id/eprint/9546

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